VIDEO: With F1 program scrapped, where will Toyota Motorsports land next?

VIDEO: With F1 program scrapped, where will Toyota Motorsports land next?

Filed under: Motorsports, Toyota, Earnings/Financials

Toyota GT-One - Click above for high-res image gallery

As Toyota president Akio Toyoda announced the withdrawal of his company from the Formula One World Championship, he reiterated Toyota's commitment to motorsport competition. But while this may have been pure lip-service, the Japanese automaker has a long history in racing, leading to speculation over where Toyota could land next. According to Toyoda:

Motor sports remain an important means of personalizing the automobile in the eyes of customers. Motor sports also remain an important means of cultivating human resources and our R&D operations. ... We will rethink our motor-sports activities with an eye to maximizing those benefits while addressing economic realities.

Even in the absence of a renewed F1 program, Toyota continues to compete in series as diverse as Formula Nippon, NHRA, Grand Am, Super GT and NASCAR. While the beancounters in Tokyo could continue to rely solely on these and other existing programs - or worse, start pulling out of more - sources point to potential racing programs at Le Mans, in the new FIA GT1 World Championship or possibly in the shifting World Rally Championship. Any of these categories would give Toyota a more direct tie-in to its road-going products, but which - if any - the Japanese motor giant will ultimately choose remains to be seen. In the meantime, enjoy the short clip after the jump highlighting the company's history and continued involvement in motor racing worldwide.

[Source: PistonHeads]Continue reading VIDEO: With F1 program scrapped, where will Toyota Motorsports land next?

VIDEO: With F1 program scrapped, where will Toyota Motorsports land next? originally appeared on Autoblog on Fri, 06 Nov 2009 16:00:00 EST. Please see our terms for use of feeds.



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