VIDEO: The JDM Toyota Prius is Superman. Or something

VIDEO: The JDM Toyota Prius is Superman. Or something

Filed under: Hybrid, Japan, Marketing/Advertising, Hatchback, Toyota

The Toyota Prius is super duper. Click above to watch video after the jump.

Here in the U.S., the advertising campaign for the 2010 Toyota Prius is all about shiny happy dancing people-flowers and that hypnotic mind-control song that plays in the background. It's humble. It's green. It's all very weird. But there's no disputing the message: if you love the Earth, you want a Prius. And a tree costume.

On Toyota's Japanese homepage, the message is more assertive. As you can see above, Kal-El - a.k.a. Superman - thinks the 2010 Prius is a Super Hybrid Car (all together now, with feeling: "SUPER HYBORIDOCAR!"). Seriously. Clark Kent is on the case in the TV commercial after the jump. Though many seem to like Toyota's American Prius advertising campaign, we think the Man of Steel is so much better than the neo-hippie Cirque du Soleil campaign we have here in the States, where Superman, you know, lives.

[Source: Toyota]
Continue reading VIDEO: The JDM Toyota Prius is Superman. Or something

VIDEO: The JDM Toyota Prius is Superman. Or something originally appeared on Autoblog on Thu, 17 Sep 2009 15:59:00 EST. Please see our terms for use of feeds.





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