VIDEO: Lexus launches new TV ads for IS C

VIDEO: Lexus launches new TV ads for IS C

Filed under: Convertibles, Marketing/Advertising, Lexus

Lexus IS C commercials - Click above to watch after the jump

Not since Ice Cube and Mark Wahlberg famously argued in the movie Three Kings about whether or not Lexus made a convertible have we cared this much about the existence of a drop top from the italicized L gang. Check out our First Drive of the IS250 C and IS350 C published yesterday, however, and you'll realize that it's all relative. The IS C is a nice addition to Lexus' model lineup, but we're not sure we agree with the brand's new marketing campaign that attempts to highlight the car's "mischievous" side. Mischievous for Lexus? Maybe.

The new campaign is spearheaded by three new commercials that focus on the IS C itself and one that highlights the entire IS line. The tag line for the three IS C ads is "Live a little... a lot." Titled "Hop In", "Running" and "Look Out", the three new commercials are a bit strange for our tastes - not in WTF? way, more than an artsy fashion. Strangeness, however, may help disassociate the IS C from other Lexus models that have been pursuing perfection in TV ads for some time now. Check out all four commercials after the jump and let us know what you think in the comments.

[Source: Lexus]Continue reading VIDEO: Lexus launches new TV ads for IS C

VIDEO: Lexus launches new TV ads for IS C originally appeared on Autoblog on Tue, 19 May 2009 12:28:00 EST. Please see our terms for use of feeds.



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i just seen this tv ad an 1hr ago,lol...