Toyota's racing investments finally paying off?

Toyota's racing investments finally paying off?

Filed under: Motorsports, Sedans/Saloons, Trucks/Pickups, Marketing/Advertising, Toyota

Click above for high-res gallery from Kobalt Tools 500
Toyota is hoping that there is some life left in the old adage, "Win on Sunday, sell on Monday." While we can't imagine many NASCAR fans driving off the showroom floor in a brand new Camry because of Toyota's 1-2 finish at the Kobalt Tools 500, they do have a few full-size Tundra pickups that could use some help rolling out of dealer's lots. Toyota realizes this, and Les Unger, national motorsports manager of Toyota Motor Sales U.S.A., notes that there are upcoming NASCAR races in pickup-rich areas like the Midwest, Southeast and Southwest, and Toyota also competes in the Craftsman Truck Series. We can expect to see plenty of NASCAR-specific marketing coming out of Toyota in the near future to promote its historic win, and with industry-giant Joe Gibbs behind Toyota's future NASCAR success, expect to see more of the Camry in the winners-circle.
[Source: Automotive News]

Read | Permalink | Email this | Comments


More...