Toyota Tundra tangles with domestics in Texas, grabs major marketshare

Toyota Tundra tangles with domestics in Texas, grabs major marketshare

Filed under: Trends, Trucks/Pickups, Toyota, Earnings/Financials
There's the pickup truck market in the U.S. as a whole, and then there's the pickup truck market in Texas where one in seven of all trucks in this country is sold. Aside from its gluttonous appetite for full-size trucks, Texas is also a symbolic battleground where domestic automakers have long been been waging war for the mindshare of good old boys who represent their typical truck buyer. Enter the new Toyota Tundra, which last year saw its sales in Texas climb by an impressive 79 percent in Texas, while sales of domestic pickups shrank by 5%. The Tundra's increase even outpaced the truck's performance on a national scale, where its sales rose by 54%. While we couldn't find raw numbers for pickup sales in Texas last year and therefore can't know if the Tundra climbed a few spots on the best-seller list, it no doubt stole a good chunk of buyers from its Detroit-based competition.

[Source: BloggingStocks]

Gallery: 2008 Toyota Tundra

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