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Toyota to be named sponsor of "Holiday Cheer"

Discussion in 'Auto News' started by Autoblog, Dec 17, 2007.

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    Toyota to be named sponsor of "Holiday Cheer"

    Filed under: Marketing/Advertising, Toyota
    [IMG]

    Following in the fine tradition set by the likes of Lowes Motor Speedway (formerly Charlotte Motor Speedway) and the DTE Energy Music Theater (formerly Pine Knob), Holiday Cheer now has an official name sponsor. For this season of merriment, Toyota has signed on as the official sponsor of good will during the holidays. The $30 million deal will include promotions of the season's first snow fall and 15-second Toyota pre-roll ads before visions of sugar plum fairies start dancing in your head. Toyota will also be mailing out 100 million greeting cards as part of the program. If Toyota Presents: Yuletide Spirit proves to be successful in boosting holiday sales of Toyota vehicles, the automaker may continue the sponsorship of all things merry and anything ending with the suffix -nog in future years.

    NOTE: Click the Read link or look at the source to get the joke.

    [Source: The Onion]
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    Autoblog, Dec 17, 2007
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