Strategic Vision announces 2009 Total Value Awards

Strategic Vision announces 2009 Total Value Awards

Filed under: Etc., Ford, Toyota, Volkswagen

Toyota bumped, VW and Ford lead

The 2009 Total Value Awards have been announced, and what do you know, it's more good news for Ford. First, a primer: the "the Total Value Index[TM]" (TVI) took into account more than 48,000 buyers of 2009 models from September, 2008 to March, 2009. Assumptions made by owners of the car - expected reliability, fuel economy, price, etc - are then weighed against "the variables that make up the ownership experience," and voila, you have the TVI.

In last year's awards, Toyota took the top spot in seven of 23 categories, and three more if you count Lexus. The next best efforts were Honda and Chevrolet, each with three. Ford had none.

This year, Toyota and Lexus didn't win a single category. The Yaris hatch was bumped by the Ford Focus Coupe, the Prius was bumped by the Volkswagen Jetta and Passat sedans. The Toyota Solara convertible was ousted by the Ford Mustang convertible, and the Toyota Sequoia was beat by the Ford Expedition.

In all, Ford put four of its lineup in the winner's circle, with the F-250 and -350 bumping the GMC Sierra. VW had five in the top slots, making both Ford and VW the two best makers in the survey, with Honda again pulling up third with three. It's another bit of welcome press for Ford and VW. Now if Ford could just get those pesky labor contracts settled...

[Source: Strategic Vision]Continue reading Strategic Vision announces 2009 Total Value Awards

Strategic Vision announces 2009 Total Value Awards originally appeared on Autoblog on Mon, 23 Nov 2009 16:58:00 EST. Please see our terms for use of feeds.



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