Rumormill: Could Lexus become a hybrid-only brand?

Rumormill: Could Lexus become a hybrid-only brand?

Filed under: Hybrids/Alternative, Green, Japan, Lexus, Toyota, Rumormill



This could be Japanese-only news, or just a case of bad translation, but Toyota Managing Officer Toshio Furutani has apparently told Japan's Nikkei Business News that Toyota wants every vehicle in the Lexus product line to offer a hybrid option, and that "in the medium to long term, Toyota was considering making the Lexus lineup hybrid-only."

That sounds like he could mean Lexus, period, all over the world. But our questions come from the fact that the same report said that the Nikkei listed only the LS and GS models as currently available with a hybrid option, neglecting to mention the RX. And the fact that for Lexus to offer only hybrids in the U.S. would be an eyebrow-arching brand decision. Not that there isn't anyone out there in the market for a hybrid IS-F, but would you really risk it? We'll wait for a follow-up from someone at Toyota, or we'll just assume Furutani's comments were meant for other ears than ours.

[Source: Reuters]

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