REPORT: Toyota Prius ad campaign most liked by TV viewers (w/VIDEO)

REPORT: Toyota Prius ad campaign most liked by TV viewers (w/VIDEO)

Filed under: Hybrids/Alternative, Green, Marketing/Advertising, Videos, Toyota

2010 Toyota Prius Harmony commercial - Click above to watch the video after the break

By now, we've all probably seen the commercials from Toyota's latest marketing campaign for the 2010 Prius hybrid... and we've all probably developed an opinion about them. Any time an advertising campaign is as interesting and different as this one, there are bound to be opposing viewpoints either favoring or strongly disliking them.

Fortunately for Toyota, it seems that more people like the commercials for the 2010 Prius than not. In fact, Toyota's "Harmony" spot topped Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3. For what it's worth, an advertisement for Coke came in at #2.

If you've somehow managed to miss these commercials on television since the campaign was launched back in May, we've pasted three of them after the break for your viewing pleasure. Oh, if you don't like the American marketing campaign, there's always the Japanese commercials with Superman - or better still, check out Casual Mafia's "In My Prius" sendup.

[Source: Advertising Age via Prius Chat]Continue reading REPORT: Toyota Prius ad campaign most liked by TV viewers (w/VIDEO)

REPORT: Toyota Prius ad campaign most liked by TV viewers (w/VIDEO) originally appeared on Autoblog on Tue, 23 Jun 2009 15:58:00 EST. Please see our terms for use of feeds.



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