Prius sales top 1 million worldwide as demand increases

Prius sales top 1 million worldwide as demand increases

Filed under: Car Buying, Hybrids/Alternative, Green, Toyota, Earnings/Financials

Click above for a high-res gallery of the Toyota Prius
Toyota announced today that worldwide cumulative sales of the Toyota Prius have passed the 1 million mark. While that milestone is impressive, more astounding is the fact that sales of the gasoline/electric hybrid continue to increase year-after-year -- even without a model change.
The Toyota Prius has been sold in Japan since 1997. However, it wasn't introduced into the U.S. market until 2000 (as a 2001 model). The first compact models sold in the States didn't exactly fly out of the showroom (North American sales in 2001 were only 16,000 units), but the innovative vehicles educated customers to the benefits of hybrid technology, and paved the groundwork for the current-generation Prius with its updated Toyota Hybrid System II technology. That current model (pictured above) was first sold in 2005. As owners will boast, it is often recognized as the most fuel efficient vehicle sold in the United States. With fuel prices skyrocketing, the gas-sipping sedan has been hot from day one, regardless of its looks or ergonomics. In 2005, Toyota pushed 109,000 units out the door. Last year, 183,000 found new homes in North America alone and through the first four months of 2008, over 107,000 have been sold. If going green is your thing and the current model doesn't do it for you, Toyota will introduce the 3rd-generation Prius in January at the 2009 North American International Auto Show in Detroit.

Gallery: 2007 Toyota Prius Touring


[Source: Toyota Motor Corporation]
Continue reading Prius sales top 1 million worldwide as demand increases

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Yay! But I can still get better gas mileage than one.