Official Toyota Word

Official Toyota Word

Personal Finance > Autos



Toyota discontinuing Celica and MR2

Two-plus-two sports car and mid-engined two-seater will go away after 2005 model year.
July 18, 2004: 3:00 PM EDT



NEW YORK (CNN/Money) - The Toyota Celica and MR2 sports cars will no longer be sold after the 2005 model year, Toyota announced Friday.

"The Celica and MR2 have been a favorite amongst sports car enthusiasts since their introductions in the U.S.," said Don Esmond, senior vice president and general manager of the Toyota Division of Toyota Motor Sales U.S.A.


2004 Toyota Celica GT-S
"The past few years, however, have been very challenging for both Celica and MR2 as competition in a segment where 'what's new' dominates and we continue to add more exciting and youthful products to the lineup such as the Matrix and Corolla XRS, Solara sports coupe and recently the Scion xA, xB and tC," he said.


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The Celica has been through seven generations and was first sold in the United States in 1971. At various times, the Celica has been named Motor Trend's "Import Car of the Year," one of Car and Driver's "Ten Best Cars," and the "Most Reliable Sporty Car" by Consumer Reports.

The MR2, a mid-engined, rear-wheel-drive two-seater was introduced in 1985. A supercharged version of the car was introduced in 1988 and a turbocharged version in 1991. After 1995, the MR2 went out of production until 2000, when the third-generation version was introduced.


--*Disclaimer

hate to break it to you...but you're a bit late, hun...someone posted this on Friday.

so sad...i like both cars, was gonna get the celica last year instead of the corolla but insurance sucks

such is life but i think someone posted this already

yeah they did posted it....

Yeah ofcourse I know it had been posted, but I thought it would be good to post officially what the Toyota execs. have to say about it.

I'm not surprised really. There were rumors that the celica was going away after the tC was introduced. I guess Toyota was just going to wait and see if the tC sold before saying anything officially about the Celica and MR2.

They never really came out with upgraded performance versions of either car. You can't really expect to sell a car when you leave it on the back burner for its entire career.

For that you could've just posted it in the thread.

They did have upgraded versions of the car, back in the day. Just not the last generations.

That's exactly my point. They put no effort into spicing the cars up. In less than 5 years of being on the US market, the WRX and Evo have had more upgraded models introduced than the Celica or MR2 have for probably the last 10 years.