Has Toyota's brand perception eroded below that of Hummer? At least one survey thinks

Has Toyota's brand perception eroded below that of Hummer? At least one survey thinks

Filed under: Hummer, Toyota



Those of you who are still following our ongoing coverage of the Toyota recall saga already know that the Japanese automaker has taken a direct blow to the chin when it comes to consumer perception. But just how low has Toyota sunk? Naturally, that depends on who you ask and on how much weight that person choose to put behind these massive recalls, but at least some of you seem to think the automaker has descended all the way to rock bottom.

According to YouGov BrandIndex - which we were admittedly not familiar with until running across this interesting little nugget - Toyota's -17.1 rating on February 3rd put the automaker below more traditional bottom-feeders like Hummer, which scored a -10.7 on the very same day. Just two weeks ago, the very same poll had Toyota up near the top with a positive perception rating of 28. It may not be the most meaningful statistic you'll run across today, but it's an interesting sidebar nonetheless.


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[Source: PRWeek US]Has Toyota's brand perception eroded below that of Hummer? At least one survey thinks so originally appeared on Autoblog on Fri, 05 Feb 2010 16:00:00 EST. Please see our terms for use of feeds.



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Some people won't trust Toyota ever again while some people won't budge. Keep in mind though that when Audi had unintended acceleration problems, they didn't fully recover for 10 years or so.