Ferrari brand guru Dany Bahar poached as new Lotus CEO?

Ferrari brand guru Dany Bahar poached as new Lotus CEO?

Filed under: Hirings/Firings/Layoffs, Lotus, Ferrari

Dany Bahar presenting the new Ferrari 458 Italia

Ferrari has announced some changes in senior management, including the appointment of Sebastiano Rio as its new industrial director. But the real news that has people talking is the departure of Dany Bahar.

After years as Red Bull chief Dietrich Mateschitz's right hand, Bahar moved to Ferrari two years ago to head up its new Global Brand Department, working in parallel with the racing team and road car divisions to put those little prancing horses on everything from pencils to laptop computers. His resignation from Ferrari has generated reports that the marketing guru is moving over to Lotus to take the chief executive position vacated this past July by Mike Kimberley.

If the reports prove accurate, it would be the second senior executive to leave the Ferrari family for a competing British sports car-maker, following the departure of designer Frank Stephenson to head up the newly formed McLaren Automotive's design department. We'll have to wait for an official announcement from Lotus for confirmation, but in the meantime you can read Ferrari's after the jump. And get ready for Lotus baseball caps to flood the market.

[Source: Ferrari and Autosport]Continue reading Ferrari brand guru Dany Bahar poached as new Lotus CEO?

Ferrari brand guru Dany Bahar poached as new Lotus CEO? originally appeared on Autoblog on Wed, 02 Sep 2009 09:00:00 EST. Please see our terms for use of feeds.



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