Detroit 2010: Toyota FT-CH a younger, cheaper brother for the Prius

Detroit 2010: Toyota FT-CH a younger, cheaper brother for the Prius

Filed under: Concept Cars, Detroit Auto Show, Hatchback, Toyota

Toyota FT-CH live unveiling - Click above for high-res image gallery

Toyota brought a downstream version of the small hybrid Lexus LF-CH concept that was unveiled in Frankfurt to the Detroit Auto Show today. The FT-CH Concept - teased a few weeks ago - not only offers small hybrid mentality with a Toyota badge, it could also be a tremendous sales successful if it ever makes it to production.

Toyota didn't say this concept is for sure destined for the showroom floor, but they were hinting at it. The reason we can see this being popular is that, if Toyota sells it, the FT-CH would be priced below the Prius and aimed at a younger audience. The FT-CH is smaller than the Prius too, coming in at just 153 inches long and 68.5 inches wide.

The four-seat concept was designed by Toyota's European Design and Development center in Nice, France with an 8-bit mentality. That's not a put-down. It's actually the style that designers were going for with the FT-CH, and the press conference included references to Contra, Megaman and Super Mario Brothers. Check out a promotional video of a digital rendering of the FT-CH in action on Toyota's new sustainable mobility website.


Gallery: Detroit 2010: Toyota FT-CH


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Detroit 2010: Toyota FT-CH a younger, cheaper brother for the Prius originally appeared on Autoblog on Mon, 11 Jan 2010 12:09:00 EST. Please see our terms for use of feeds.



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give it a few years. honda will copy the design. i like it since it gives new styling to the hybrid market.

amen. if they keep the shape at least...