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Design Research

Discussion in 'Auto News' started by RinconRolla98, Jan 3, 2010.

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    RinconRolla98 Well-Known Member

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    Design Research

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    First established in 1973, Toyota's Calty Design Research, Inc., is a good example of Toyota's drive to localize North American operations.

    With two facilities, one in Newport Beach in southern California and the other in Ann Arbor, Michigan, Calty employs local designers who develop innovative concepts for tomorrow's vehicles. Prius, Tacoma, Camry Solara, Celica, Avalon, FJ Cruiser, and 2007 Tundra have all benefited from design input coming from the team at Calty.

    As well, Calty provides innovative design solutions for Lexus and Scion vehicles and supports North American production with color, trim and wheel design. The facility's activities include research, experimental concepts, advanced design, and production design.

    Calty has also created numerous motorshow concept vehicles, most recently the Toyota F3R, Scion FUSE, and t2B, Toyota FT-SX, and the Lexus LF-C sports coupe.

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