2007: The year in truck sales

2007: The year in truck sales

Filed under: Car Buying, Trucks/Pickups, Chevrolet, Dodge, Ford, GM, Nissan, Toyota, Earnings/Financials

While the big news story surrounding 2007 sales is that Toyota passed Ford as the No. 2 best-selling automaker in the U.S. last year, there were plenty of interesting battles happening between individual models, as well. The truck segment, though shrinking, is still the most competitive in the U.S. market, and 2007 saw the most serious challenge yet to the domestics' market dominance with the introduction of the 2007 Toyota Tundra.

While the F-Series pickup retained its title of Best-Selling Truck for the 31st year in a row (also the Best-Selling Vehicle in the U.S. for the 26th year in a row), its sales fell 13.2% to 690,589. And to think, the F-Series' best-selling year ever was just three years ago in 2004 when it sold 939,511 units. Give the F-Series credit, however, for retaining its No. 1 position despite a brand new Chevy Silverado and GMC Sierra on the market. GM's new GMT900 trucks did help the automaker mitigate a similar sales slide, with sales falling only 2.8% to 618,257 for the Silverado and 1.2% to 208,243 for the Sierra in 2007. The Dodge Ram also did well despite the shrinking market, with sales off just 2% at 358,295.

The Toyota Tundra, however, is the story the year...

Follow the jump for more analysis and the raw sales numbers for trucks sold in the U.S. last year.

[Sources: Ford, GM, Chrysler LLC, Toyota, Nissan]Continue reading 2007: The year in truck sales

Permalink | Email this | Comments


More...