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Corolla's sales record cause for Toyota pride

Discussion in 'Auto News' started by AE102, Aug 19, 2005.

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    AE102 New Member

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    Corolla's sales record cause for Toyota pride

    Sales of Toyota Motor Corp.'s Corolla, the world's most popular car, have surpassed the 30 million mark.

    Toyota announced in early August that as of May 31, it had sold 30,146,103 Corollas worldwide, making it the first automobile model to top 30 million in sales.

    The Corolla's first inception on its 1966 debut was as a 1,100cc, two-door sedan, put on the market as The Beatles visited Japan.

    The year was later called the first year of the "Drive My Car" era--when cars began to be affordable for the average person.

    Auto analysts say the Corolla fits the specs to be a best-seller.

    The Corolla was the most popular domestic model for 33 straight years from 1969, and overtook the Volkswagen Beetle as the world's all-time top seller in 1998. It lost the top spot to Honda's Fit compact series in 2002, but climbed back on top the following year.

    The Corolla's incredible longevity as the world's best-selling car is symbolic of Toyota's corporate power.

    The Corolla's preeminence as a family car is based on Toyota's ability to continually evolve the model in line with changes in fashions and consumer preferences.

    Repeatedly restyled since the original 1966 model, the current Corolla--put on the market in 2000--is the ninth-generation model.

    As the economy grew, so did the Corolla's engine capacity--reflecting the advent of an age of expressways. During the bubble economy, many high-performance, high-price Corolla models could be found prowling the streets.

    In 1995, five years after the bubble burst, the eighth-generation Corolla series went on the market. This model featured fuel-saving performance, reflecting a rising interest in environmental conservation.

    Changes in the Corolla's styling, always geared to appeal to a wide range of drivers, mirror trends of the times. Meanwhile, to keep its market share in a fast-changing market, Toyota has chosen to diversify the Corolla range, in contrast to some competitors.

    Nissan Motor Co.'s Sunny--a competitor to the Corolla--also went on sale in 1966. Nissan had sold 6.4 million Sunnys when it brought production to an end last autumn, and the company is now marketing a new series of compact cars.

    Toyota, by contrast, has been successful in maintaining a high consumer rating for the Corolla by offering a plenitude of models, such as the Fielder, a five-door wagon, the Runx, a five-door hatchback and the Spacio, a five-door minivan.

    Marketed in more than 140 countries, the Corolla has been the main pillar of Toyota's global sales, although international versions are not the same as domestic models, in part to reflect regional tastes.

    The Corolla is the embodiment of Toyota's "kaizen" cost-reduction efforts--which have come out of a commitment to maintaining high performance and low prices. The high level of manufacturing technology at Toyota is directly related to its development and production of the Corolla.

    While Toyota is a powerhouse in terms of manufacturing technology, the Corolla's landmark sales achievement also symbolizes the potential of not only Toyota, but many Japanese manufacturers.

    http://www.yomiuri.co.jp/dy/business/20050820TDY04002.htm
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    1337Rolla oh my

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    :smilegrou
    I think the old 70's corollas only costed $1800.. my how times have changed :D
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    vortex Well-Known Member

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    hehe no shit... Corolla's are the shit. Especially turbo'd corollas. :)
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    Denver Rolla 98 impreza

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    wow the chronalogical order of that is bad... but yeah I love my corolla... I love toyotas as a whole... great cars... great fun to drive... and turbo... :)
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    Cuztomrollaz98 MAD VLAD!

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    SHOWOFF!! lol
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    01rollas New Member

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    Bring it on!!!!!!!!!!








    j/k!!!!!!!!!!!!!!!!!!!!!!!!!!! let me get my engine in there and do that i did to the previous engines and then we can take it down!!!!!

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