New GM incentives aimed at stealing irked Toyota owners, rental firms pulling recalle

New GM incentives aimed at stealing irked Toyota owners, rental firms pulling recalle

Filed under: Car Buying, Recalls, Safety, GM, Toyota

Honda dealer in Dallas, TX

We're honestly tired of writing about Toyota and its recall-to-end-all-recalls, but the news keeps coming so our fingers get no rest.

Just like the Honda dealer in Dallas that's apparently hoping to gain a few extra customers at Toyota's expense (above), General Motors has announced a new incentive campaign that it hopes will woo customers away from a bruised and battered Toyota still trying to contain the fallout from this latest recall. Effective today through the end of February, GM is offering three deals to any Toyota customer who wants to switch to a Chevrolet, Buick, Cadillac or GMC product. The skinny:

• Lease Customers: Waiver of three payments up to $1,000
• Financing Customers: Zero percent financing for 60 months
• Cash Buyers: $1,000 purchase bonus

We're very interested to see how delicately GM handles promoting these new incentives. Will The General kick its Japanese competitor while it's down - or just land a love tap on the jaw?

Meanwhile, the recall's negative impact for Toyota has spread to some of its fleet customers. Both Avis Budget Group and Enterprise Holdings have reportedly announced they will pull thousands of Toyota models each from their fleets. Avis Budget estimates it will pull 20,000 units, while Enterprise Holdings, which manages its Enterprise, National and Alamo brands, didn't give a number, except to say that about four percent of its fleet would be affected. Both companies reiterated that the action was just a precautionary measure, but that has to be of little solace to Toyota in the midst of a barrage of negative press surrounding its unintended acceleration woes.

[Sources: Fox Business, The Detroit Free Press | Image: Edmunds TwitPic]New GM incentives aimed at stealing irked Toyota owners, rental firms pulling recalled models originally appeared on Autoblog on Wed, 27 Jan 2010 16:58:00 EST. Please see our terms for use of feeds.



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Autoblog stole my picture!

So GM is kicking Toyota while its down, meanwhile Toyota has made GM money with the Vibe and Prism.

Hardly. The Toyota variations always sold better.

Prizm

the vibe sold a shit load of cars.

yes, but i have always seen no less than a 3:1 Matrix/Vibe ratio in any city i have been in

thats because the matrix was better. but they sold about equal numbers of vibes and prizms in the timeline that the vibe was out.

But GM didn't put money into development of the vehicles. There is alot of money that is put into development. GM was able to just sell Toyotas and make money off of each car.

Regardless of how little or how much GM is making off of the cars. They still have a partnership. Its messed up.

And GM lives off scraps? I guess so. They just aren't doing so hot these days. Heck, Ford is doing better than them. Wait long enough and they'll be wiped off the map.

no matter how hard GM tries, damage is done - they never get the #1 spot back.

as for that picture of the honda dealer on the first post, it's pretty funny... but never ever will i buy another POS honda! i'd rather have a sticking toyota pedal than a POS new honda car that pings at just 2-3 months old!!

I was just correcting his spelling. I hate when ppl type prism

LOL. I'm sure that bugs you. Just like Rollatuner gets pissed when people say "I want to get headers for my Corolla"

lol yepp also when ppl call mine a geo. that irritates me and idk why. i mean, calling it a chevy isnt much to brag about.

That's "header"!

Corolla's are inline 4 cylinders, so there's only one side that the exhaust comes out of and only one header (exhaust manifold). If you had a V6 then the headers would come out of both sides and you would have 2 headers.