Lotus appoints Ferrari designer Donato Coco as new design director

Lotus appoints Ferrari designer Donato Coco as new design director

Filed under: Hirings/Firings/Layoffs, Lotus, Design/Style

The upper echelon at Lotus continues to evolve, with today's announcement that Donato Coco has been appointed as the new director of design at the UK sports car maker and engineering consultancy. The Italian designer is moving to Hethel from Ferrari headquarters in Maranello where Coco worked on recent products like the F430 Scuderia coupe, Spider 16M, California, 599XX and the new F458 Italia. Prior to his Ferrari tenure, Coco was the chief designer at Citroen.

With Coco's hiring, Lotus hopes to bring its design expertise up to par with its engineering work for other automakers. Coco will also oversee the design of the upcoming Lotus product range which will continue to be led by current design head Russell Carr. With Coco and Carr, Lotus will be producing an Evora convertible, an all new Esprit and eventually a new Elise and Exige in the coming years.

[Source: Lotus]Continue reading Lotus appoints Ferrari designer Donato Coco as new design director

Lotus appoints Ferrari designer Donato Coco as new design director originally appeared on Autoblog on Tue, 15 Dec 2009 14:01:00 EST. Please see our terms for use of feeds.



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Now Lotus cars may acutally look appealing.

bleh..

I like the aggressive looks of the exige better

also ferrari cars arn't that good looking either. I'll take Lamborghini styling over ferrari any day of the week.

i like both cars but for some reason the ferrari gets more attention.

I'm not into exotics much at all. I think it's just too much hype IMO. I would take a C6 Z06 Vette over a lambo or ferrari any day.

chicks dig the exotic cars