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REPORT: Honda Insight sales withering in face of competition from Toyota Prius

Discussion in 'Auto News' started by Autoblog, Jul 31, 2009.

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    Autoblog Guest

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    REPORT: Honda Insight sales withering in face of competition from Toyota Prius

    Filed under: Car Buying, Hybrid, Hatchback, Honda, Toyota

    [IMG]
    2010 Honda Insight EX - Click above for high-res image gallery

    Honda's Insight hybrid is failing to live up to sales expectations here in the important U.S. market. While Honda claims the Insight was never meant to be a direct competitor to the Toyota Prius, the truth is that the two cars are very much rivals in the eyes of many new car shoppers (and some Honda dealers). With that in mind, the 2,079 Insights that Honda managed to sell in June pales in comparison to the 12,998 Prius hybrids Toyota sold in the same month. Further, Honda is on track to sell less than one-third of its stated goal of 90,000 units in its first year on the market.

    According to The Los Angeles Times, some dealerships are hoping Honda can rebound with a revised marketing campaign highlighting the Insight's price advantage over the Prius, which currently sits at a few thousand dollars at the base end. There are surely any number of reasons why the Insight may be losing ground in the hybrid race, and you can probably pick out some of them by clicking here to read our review of the 2010 Honda Insight and then clicking here for our take on the 2010 Toyota Prius.


    Gallery: 2010 Honda Insight

    [IMG][IMG][IMG][IMG][IMG]

    [Source: Los Angeles Times]REPORT: Honda Insight sales withering in face of competition from Toyota Prius originally appeared on Autoblog on Fri, 31 Jul 2009 10:29:00 EST. Please see our terms for use of feeds.



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    JDMjody VVTLi > VTEC

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    Toyota prius wanabe?? LMAO
    FAIL! :D

    maybe they should sell them like this.
    Those "JDM" Honda owners will love them. :laughcry:
    [IMG]
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    its_ikon FIRST widebody

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    honda should have designed it to have it's own look.
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    Ares Active Member

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    I blame prius ads.
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    JDMjody VVTLi > VTEC

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    thats what we (toyota owners) said.
    l0l
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    xplicitcorolla99 Active Member

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    i know you would buy it "JDM"jody:grinno:
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    JDMjody VVTLi > VTEC

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    then drive it off a cliff like the old tacoma commercials.
    EXCEPT the honda would explode!! lol :D
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    Vibe New Member

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    i smh everytime i see this car...
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    JDMjody VVTLi > VTEC

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    :grinyes:
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    FolkenStrategos Well-Known Member

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    Very nice advert for a pretty ugly car. Did you make that yourself?
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    JDMjody VVTLi > VTEC

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    no. lol. actually my friend sent it to me email.
    LMAO!! seen one that my neighbor bought (she old)
    thing is FUGLY!! i should buy a 2010 prius. :D

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