No, really: Toyota won't create seperate Prius brand

No, really: Toyota won't create seperate Prius brand

Filed under: Detroit Auto Show, Hybrids/Alternative, Sedans/Saloons, Toyota



The idea of a separate brand for the Toyota Prius has gone from "seriously considering" to "not a 'go'" to, now, "Um, no." That's the word from Miguel Fonseca, Toyota's managing director in the UK, who says that there won't be a Prius sub-brand.

However, Fonseca did say that the stork would be visiting the Prius factory to drop off other body styles, making a Prius family of vehicles. He wouldn't say what the body types were, but AutoCar speculation centers on an estate and an MPV to be unveiled in 2010, along with a coupe debuting the following year. As reported before, when the larger, frugal-er next gen Prius sedan arrives in about a year, it won't be packing lithium-ion batteries -- Toyota engineers say they're still not yet ready for prime-time.

[Source: AutoCar]No, really: Toyota won't create seperate Prius brand originally appeared on Autoblog on Wed, 26 Nov 2008 17:58:00 EST. Please see our terms for use of feeds.



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Im no business major, or anywhere close; Is there a benefit to having a separate brand?