Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus

Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus

Filed under: Videos, Audi, BMW, Lexus, Mercedes-Benz

Click above to watch video after the jump

Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.

After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus R50. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.

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That's awesome. Twin girls are funny as hell. I like how the one fires the football at his brother - good stuff.

ROFLMFAO They got the stereotypes dead on. LOL @ the M3 driver. The Commander. hahahahha

LOL how about the old guy turning his windshield wipers on, turning the right turn signal on, then pulling out left.

holy shit those twins ROFL

Strumpets. Dirty, filthy strumpets.

The text was funnier than the vid for me x.x Maybe the benz stereotyping was correct but the bimmer and the lexus?

The beamer was funny. Youre right tho, the Lexus stereotype didnt really make sense.

I think for Lexus, they wanted to show that only pussies drive them. LOL I wouldn't agree, although it was still pretty funny.

That was hilarious..

Maybe they were trying to say that the lexus was a family car? :superconf

I guess. But why pick the Lexus SUV instead of a sedan? If it were some guy driving the IS-F, it would be a whole different story. haha

Saw this billboard the other day.

Followed by this one.