Scion looking to expand, doubling lineup

Scion looking to expand, doubling lineup

Filed under: Concept Cars, Coupes, Hatchbacks, Scion

Click above for a high-res gallery of the Scion Hako Coupe concept.

Scion sales have hit a slump in the last 17 months, with a peak of 175,000 units sold in 2006, the youth-marketed brand's sales have dipped to 130,000 vehicles last year. The solution will likely come from three new vehicles to be released in the next few years. Scion's veep, Jack Hollis, told Automotive News in an interview during the Big Apple bash, that Scion is "studying two or three models in conceptual form right now." Unfortunately, one of those was the Hako Coupe concept that was unveiled in New York and was met with considerable backlash from attendees and those of you following the show from home (check the comments Scion).

While a two-door xB was the prototypical answer to a question no one asked, Hollis questioned (out loud) what products are in the pipeline. "Could it be a truck? A hybrid? An SUV? A subcompact roadster? We are not limiting our search." We'll answer those for you: no, maybe, no and Hell yes. The Scion rep said that the current 130,000 mark is good for the three "core" vehicles in its lineup, but products that are more niche oriented - comprising annual sales around 20,000 to 25,000 units a year - are being seriously considered. If that means more models aimed at enthusiasts, something that's been sorely lacking since the brand's introduction in 2003, then we're all for it. The rumors of a RWD, Subaru boxer-powered coupe are still swirling and that could be a serious hit if Scion decides to bring in Stateside.

Gallery: Scion Hako Coupe Concept Live


Gallery: Scion Hako Coupe Concept


[Source: Automotive News - Sub. Req.]
Read | Permalink | Email this | Comments


More...

that looks horrible.

lmao ew.

Soooo... .are they going to waste even more money to build more ugly concepts that will never see the light of day on any road anywhere?

dang, it is so eww

yea i'm sick of them dicking around too. And I'm sick of toyota/scion dicking around with the placement of the gauge cluster.

The last thing this world needs is more retarded ass scion owners who cant decipher a corolla vs a prizm and who think they are the shit with their huge ass wings and gaudy body kits.

They got it all wrong. They should market to funeral homes! I remember mentioning that they would be perfect as hearse vehicles in another thread.

Werd. Get granny to the grave with 35mpg or more!

And in style too!!

Granny would die by just looking at the hideous thing. But hey look at it this way, it would solve our nations problematic social security system. All the old people would be dead and the hearse would be right there to take them away.

For some reason I keep picturing the scene in Monty Python and the Holy Grail. "Bring out your dead! *Clang* Bring out your dead!"

scion has gone downhill lately.. i loved my 05 tho

Toyota in general is going downhill. I'll be getting a different car next while I wait for Toyota to get its act together.

LOL Easy now Mayur!! lol ur bursting again.

But yea!! that Scion Looks Rediculous.

people keep buying them so whatever

Sales are dropping though. I hope Scion goes back to it's roots, just like how Toyota in general needs to go back to it's roots.