toyota "moving forward"

You want to move forward? How about geatting a pre-turboed or charged vehicle like every other company under the sun has to attract a new market of people. The xrs is cool, but come on when everyone else is putting out cars that push out 200 plus horses with stuff to build on. We got the visual down, now it is time to add some umph to go with it.

iam sure toyota will come out with something more powerful in the next 20 years lol

toyota "moving forward"

Toyota hopes to continue 'Moving Forward' with new ad campaign


September 28, 2004 - 5:17

DETROIT (AP) - Toyota Motor Corp., which has been telling consumers to "Get the Feeling" in its advertising since 2001, will begin urging them to keep "Moving Forward" on Tuesday, part of the Japanese automaker's ongoing effort to "reinvent" itself.

Toyota, Japan's No. 1 carmaker, will use the new slogan in TV and print advertising and incorporate it into ethnic ads. The TV spots are scheduled to begin airing Tuesday during evening network programming.

"This is an important step for our brand," said Jim Lentz, group vice-president for Toyota marketing. "'Moving Forward' means we have a passion for innovation and discovery, and that we're never standing still."

In a speech last month in Traverse City, Toyota president Fujio Cho said the company, even with soaring sales and profits, needed to reinvent itself to remain successful in the ultra-competitive automotive marketplace.

"If you are not busy reinventing your company, I guarantee you are falling backwards," Cho said. "Even worse, your customers are probably looking elsewhere."

Toyota officials said the idea of reinvention is similar to the Japanese concept of "kaizen," or continuous improvement, a cornerstone of Toyota's philosophy.

Lentz said "Moving Forward" fit the company's goals because Toyota can use it across the entire product line.

For the Hispanic market, the ads will incorporate "Avanza Confiado," which means "Moving forward with confidence." The Chinese ads will use a phrase that translates to "Moving forward and pursuing your dreams."

Toyota said the new theme was developed over a year with advertising partners Saatchi & Saatchi, Burrell Communications, Conill Advertising Inc. and interTrend Communications.

Past slogans have included "Oh, What a Feeling!" which debuted in 1980, and "I love what you do for me," which was used in the 1990s.

Toyota's U.S. sales were up 8.8 per cent for the first eight months of 2004.

talk is cheap....worthless really.