New York 2008: Scion unveils odd-looking Hako Concept

New York 2008: Scion unveils odd-looking Hako Concept

Filed under: Concept Cars, New York Auto Show, Coupes, Scion

Click above for high-res gallery of the Scion Hako Concept

Any hope that Scion would be revealing the next iteration of the tC, or a clean-sheet sports coupe with which to replace it, were dashed this afternoon in New York when the wraps were pulled off the Hako Coupe Concept. The Hako is essentially a Scion xB that's lost a couple of doors and gained a massive schnoz, a seriously upright windshield and some highly stylized accents. Scion's PR people insist that the coupe's design is inspired by the "emergence of American vintage style among young Tokyo trendsetters," which may be true, but Scion's veep, Jack Hollis' remark that the Hako "is the sporty version of a box." Oxymoronic? We think so.

As with most of Scion's concepts, the Hako is a combination of form and functionality, with an emphasis on living the Scion life that the brand has fought hard to establish. As such, there's a focus on lifestyle elements that find their way inside, with storage crevices for magazines and mobile phones, flat-screen monitors and a videogame-inspired dash that would be all the rage if you were eight and it were 1992.

While the Hako is technically a coupe, it's not what we were hoping for, especially considering that Scion insists that the brand has its finger on the pulse of the youth market. What do young, car-crazed youths really want? We'd suggest that it's a few stands away, sitting at the Hyundai booth in the form of the Genesis coupe.

Scion's full press release is posted after the jump and a gallery of official shots is below (live shots are forthcoming!).

Gallery: Scion Hako Coupe Concept



New York 2008: Scion Hako Concept - Official Pics
Gallery: Scion Hako Coupe Concept

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I wouldn't touch that with a 10 foot pole, more or less even remotely think of buying one. I'm sure it's a good solution for funeral home vehicles.

hahaha

LOL x2

I like the color tho.

haha that's the only thing is has going for it!

I kinda like the wheels too.... Im trying to imagine it in an SUV...

wtf scion...why do you waste time and money on these dumb ass cars.

They give too much credit to the likes and dislikes of the younger generation and they try waaaay too hard. You know what happens when you try too hard. You confuse the likes and dislikes into one horrible outcome. ^^Classic example. LOL